Cardiff University Men’s Rugby is proud to announce a new partnership with ATHLEET, an innovative performance platform specialising in mindset and player development. This collaboration marks a significant step forward in the club’s commitment to developing high-performing athletes both on and off the field.
Innovating the Mental Side of Performance
ATHLEET provides teams and coaches with cutting-edge tools to better understand and enhance the psychological and cultural aspects of performance. The platform captures and analyses areas often unseen in traditional training — including mindset trends, team culture sentiment, peer recognition, and early indicators of wellbeing or performance challenges.
By integrating ATHLEET into its performance framework, Cardiff University Men’s Rugby will gain valuable insight into players’ mental readiness and team cohesion, helping staff to tailor support, monitor development, and build a stronger, more resilient squad environment.
A Holistic Approach to Player Development
The partnership will see Cardiff University Men’s Rugby embed ATHLEET’s data-driven systems across its programmes, ensuring that mental performance and team culture are valued alongside physical and tactical preparation. This approach aligns with the club’s ongoing mission to cultivate well-rounded athletes who can thrive under pressure, contribute positively to their environment, and achieve sustained success.
Chris Davies, Head of Rugby at Cardiff University, said:
“Working with ATHLEET gives us a lens into parts of performance we simply couldn’t measure before. The insights around mindset, team culture and peer recognition are powerful tools for both coaches and players — they enable us to intervene earlier, tailor support more precisely and build a truly holistic development environment.”
Aled Jenkins, Founder of ATHLEET, added:
“We founded ATHLEET to shine light on the invisible side of performance — mindset, culture, connection — because we know that these factors often determine success as much as physical attributes. We’re proud to partner with Cardiff University Men’s Rugby and support their commitment to athlete development at every level.”
A New Era for Player Insight
This partnership represents a milestone for Cardiff University Men’s Rugby, reinforcing the programme’s belief that elite performance is as much about mental strength and team cohesion as it is about skill and conditioning. The integration of ATHLEET will allow coaches and players alike to take greater ownership of mindset, communication and collective growth.
cardiff university rugby 